took over early strong concerns at the level of its graphic image, which
derives from the concept of Ivy by its strong meaning: leaf, nature, stem,
fruit, balance, wellness, perfection, ecology, future, environment, hope.|
"HERA, s.f. with stem often woody, climber?, spontaneous and frequent in Portugal".
|In 1967, the DIERA logo started as:|
|In the 90s, DIERA operates a restyling in order to standardize and simplify its graphic image around the same concept, leaf ivy, but stylized.|
|In the new millennium, Diera reinforces its original meaning and assumes itself as a young, innovative, open to society and aware of the importance of environmental preservation for the future of humanity.|
|In 2010, with a new decade ahead, Diera assumes once again its vocation as a dynamic business constantly evolving, and proceeds with a facelift to its logo to a more modern image, which better reflects the present values and concern constant with the environment.|